Alveola TOP brands were presented, with Solanie in the spotlight
Alveola Ltd., which will celebrate its 30th anniversary next year, held a major press conference last week to present the new products of its own brands and the direction of their market development. The event, which also marked the launch of an influencer campaign planned for this spring, was attended by a number of celebrities, both online and offline, as well as members of the press.
In addition to Alveola Ltd's other brands (X-Epil, JimJams Beauty, Aloe Vera Organic, Long Lashes), Solanie Professional Cosmetics was given a prominent place at the milestone press conference.
The event, which was held in the Elegant Atrium of the Gerbeaud House with the participation of more than 50 celebrities, was mainly aimed at increasing the market share and awareness of private label products and the launch of a major influencer campaign in the spring, focusing on these product lines.
At the event, Tamás Szóráth, Managing Director of the company, presented the future development direction of the retail brands, as well as the new products that are already available through the various sales channels. He was followed in the presentations by Richard Dani, Head of the Professional Division of Alveola Ltd., who gave an insight into the history and philosophy of Solanie cosmetics and Long Lashes professional eyelashes, bringing the two brands closer to the influencer audience, as increasing the awareness of these brands will be the main line of the campaign, alongside the retail one.
After the short presentations, the influencer team had the opportunity to get to know better each product line and try them on their own skin. At the consultation points, set up in several locations, the "braver ones" could take part in a skin type analysis, then receive a skincare plan and advice. But those looking for a more light-hearted programme could also find something to enjoy: a professional fortune teller predicted the events of 2022 for those who visited her.
The afternoon programme inlcuded a reception and the presentation of exclusive Solanie gifts in a box, which were a huge success as they charmed the team with their range of products tailored to the skin type of the influencers.
